A SILO structure organizes your website into clear topic clusters. Each cluster focuses on one main topic and connects related articles.
This helps:
- Google understand your site better
- Improve keyword rankings
- Boost internal linking strength
- Increase topical authority
🏗️ MAIN BLOG STRUCTURE (Homepage)
🏠 Homepage
Target Keyword: Google Ads Policy Guide
Content Includes:
- Overview of Google Ads policies
- Links to all SILO categories
- Beginner-friendly explanation
🔹 SILO 1: Google Ads Basics & Beginner Guide
URL: /google-ads-guide/
Pillar Article:
- ✅ Complete Google Ads Policy Guide for Beginners
Supporting Articles:
- What is Google Ads and How It Works
- Types of Google Ads Campaigns
- Google Ads Account Setup Guide
- Google Ads Policy Overview
👉 Internal Linking:
All beginner articles → link to pillar page
Pillar page → links back to all articles
🔹 SILO 2: Ad Disapproval & Fix Guides
URL: /google-ads-disapproval-fixes/
Pillar Article:
- ✅ Why Google Ads Rejects Ads and How to Fix It
Supporting Articles:
- Fix Destination Not Working Error
- Fix Ad Disapproved Issues
- Landing Page Not Working Fix
- Common Google Ads Errors Explained
👉 This SILO targets high search intent keywords
🔹 SILO 3: Account Suspension & Recovery
URL: /google-ads-suspension/
Pillar Article:
- ✅ Google Ads Account Suspension: Causes and Solutions
Supporting Articles:
- How to Appeal a Google Ads Suspension
- How to Recover Suspended Account
- Top Reasons for Account Suspension
- How to Prevent Suspension
👉 High CPC + high demand topic 💰
🔹 SILO 4: Google Ads Policies (Core Authority SILO)
URL: /google-ads-policies/
Pillar Article:
- ✅ Complete Google Ads Policy Guide
Supporting Articles:
- Google Ads Misrepresentation Policy
- Enabling Dishonest Behavior Policy
- Government Documents Policy
- Healthcare & Medical Ads Policy
- Financial Services Policy
- Cryptocurrency Advertising Policy
👉 This SILO builds topical authority (VERY IMPORTANT)
🔹 SILO 5: Verification & Compliance
URL: /google-ads-verification/
Pillar Article:
- ✅ Google Ads Verification Guide
Supporting Articles:
- Advertiser Identity Verification Explained
- Financial Services Verification Guide
- Business Verification for Google Ads
- G2 Verification (if you target finance niche)
👉 Important for trust + compliance traffic
🔹 SILO 6: Account Safety & Best Practices
URL: /google-ads-safety/
Pillar Article:
- ✅ How to Keep Your Google Ads Account Safe
Supporting Articles:
- Google Ads Policy Checklist Before Running Ads
- Best Practices to Avoid Ad Disapproval
- Google Ads Compliance Checklist
- How to Maintain Account Health
👉 Helps rank for informational + evergreen keywords
🔹 SILO 7: Industry-Specific Google Ads Guides
URL: /google-ads-by-industry/
Pillar Article:
- ✅ Google Ads Policies by Industry
Supporting Articles:
- Google Ads for Financial Services
- Google Ads for Healthcare
- Google Ads for Real Estate
- Google Ads for Travel & Visa Services
- Google Ads for Crypto Businesses
👉 High commercial + niche traffic
🔗 INTERNAL LINKING STRATEGY
This is the most important SEO part 👇
1. Vertical Linking (Inside SILO)
- All supporting articles → link to pillar article
- Pillar article → links to all supporting posts
2. Horizontal Linking (Between SILOS)
Example:
- “Ad Rejection Article” → link to “Policy Article”
- “Suspension Article” → link to “Appeal Article”
- “Verification Article” → link to “Financial Policy Article”
🔥 URL STRUCTURE (SEO Friendly)
Use clean URLs like:
- /google-ads-policy-guide
- /google-ads-misrepresentation-policy
- /fix-destination-not-working-google-ads
- /google-ads-account-suspension
Avoid long or messy URLs.
📈 CONTENT STRATEGY (IMPORTANT)
To reach 100K traffic, follow this:
Phase 1 (First 30 Days)
- Publish all 9 articles (already done ✅)
- Add 10 more supporting posts
Phase 2 (Next 60 Days)
- Add 20+ long-tail keyword articles
- Focus on problem-solving topics
Phase 3 (Scaling)
- Add comparison + case study articles
- Build backlinks
🎯 BONUS: HIGH TRAFFIC KEYWORDS
Target these:
- Google Ads disapproved fix
- Google Ads suspension recovery
- Google Ads policy guide
- Google Ads verification process
- Google Ads rejected ads fix
🚀 FINAL STRUCTURE SUMMARY
Homepage
│
├── Google Ads Basics
├── Ad Disapproval Fixes
├── Account Suspension
├── Google Ads Policies
├── Verification & Compliance
├── Account Safety
└── Industry Guides
💡 Final Advice
If you follow this SILO structure:
- Your site becomes topical authority
- Google ranks your pages faster
- You attract high CPC traffic
- You increase chances of AdSense approval + earnings